ADAS is proud to announce we are sponsoring the Agri-tech Innovator of the Year award at the 2021 British Farming Awards.
This category recognises pioneering farmers who utilise technology and precision data to improve efficiency. This reflects very much the innoative farm centric projects we are involved in such as INNO-VEG, Agronomics, the Yield Enhancement Network (YEN) and IPM Decisions. We wish to shine a light on the farming leaders in agri-tech; those who are key enablers of sustainable food production and are driving net-zero carbon emissions in farming.
By embracing new innovations we can fully optimise productivity, tackle our carbon footprint, and improve efficiency. As a company involved with innovation for many years, we recognise that these could be disruptive innovations or step-wise improvements and the logistics of introduction are all important to successful adoption.
There is no end to ways we can apply technology to become better farmers and growers through measurement and management. Precision farming software can help us address variability in cropping. Remote sensing technologies can allow us to tackle the over-application of fertilisers. Decision support systems through apps will help us increase the implementation and recording of integrated approaches to controlling pests, diseases or weeds. Technology will improve the management and monitoring of soil health.
The area of agri-tech is huge and can be a bit intimidating but its application needn’t be complicated or expensive. Out of the box thinking to find a practical, clear solution to a common problem will have the greatest chance for wider adoption and success.
We at ADAS have long believed that farmer-led innovations deliver great value in this sector. That is why we are proud to sponsor this award to highlight their achievements.