The new study was conducted to assess the impact of the ECC requirements across EU chicken production and highlight any consequences.


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Agriculture Research and development

A new study conducted by ADAS and commissioned by The Association of Poultry Processors and Poultry Trade in the EU Countries (AVEC) into the additional costs and likely implications of adopting the European Chicken Commitment (ECC) in the EU has been published.

Numerous companies across Europe, spanning from retailers to restaurants and catering businesses, have already signed up to the ECC, a framework of standards promoted by animal welfare NGOs, which aims to enhance animal welfare and exceeds current EU legislation. The ECC commits its signatories to apply several requirements such as the use of slower-growing chicken breeds, a lower stocking density, the use of enrichment tools etc, to 100% of their (fresh, frozen and processed) poultry supply chain by 2026.

As ECC compliance progresses, crucial questions regarding its environmental implications and its effects on chicken meat production remain unanswered. To shed light on these issues, AVEC commissioned ADAS to conduct a comprehensive impact study examining the potential consequences of fully transitioning from current EU chicken meat production to ECC standards.

Read the study

The findings

The ”Costs and Implications of the European Chicken Commitment in the EU” study finds that fully transitioning to ECC standards would result in:

  • An additional production cost of 37.5% per kilogram of meat,
  • a 35.4% increase in water consumption, equating to an additional 12.44 million cubic meters annually,
  • a 35.5% increase in feed consumption, amounting to an additional 7.3 million tonnes,
  • a 24.4% rise in greenhouse gas emissions per kilogram of meat produced,
  • a reduction of 44% in the total meat produced compared to standard production methods at present in existing EU growing space (>30kg/m²),
  • and the necessity to construct 9,692 new poultry houses, with an estimated cost of €8.24 billion, to maintain current production levels.

These effects on production would inevitably lead to higher prices that could exclude a large part of consumers from buying chicken meat or drastically increase imports from third countries with lower animal welfare standards

Read the full study

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