The Fairtrade logo is widely recognised and we see it regularly on various products including bananas, other fruits, fruit juice, tea, coffee, chocolate and flowers. The Fairtrade Foundation’s standards focus on helping disadvantaged producers in the developing world. These products tend to be those which cannot be bought locally, with the aim to encourage consumers to buy a combination of Fairtrade and UK produced commodities.
Behind the Fairtrade Standard mark
The Fairtrade mark is found on a range of products sold in the UK; one-third of bananas sold in the UK have the Fairtrade mark. Most consumers know that Fairtrade means fair terms for farmers, but did you know it also covers sustainability?
Protecting local farmers
Fairtrade sets social, economic and environmental standards for companies, farms and workers. It is governed by a general assembly comprising 50% farmers and workers, with the other 50% made up of national Fairtrade organisations.
Certified Fairtrade farms must have fair working conditions and must ban forced and child labour.
The standard also sets minimum prices to cover sustainable production and gives a premium to invest in community projects. The minimum price guarantees that the cost of growing the crop will always be covered, in addition to preventing prices from falling below market price. One co-operative of tea farmers in Kenya have used their premium to assist in the establishment of tree nurseries and provide training to diversify, compost organically, and reduce deforestation.