All finalists receive one-year free Club membership
Erin Boyle, SRUC Ayr
‘Good to Ewe’ Scottish sheep milk soap will be promoted as a unique, enviro-friendly premium cosmetic to benefit all skin types. On-farm production using lye for saponification would create a distinctive handcrafted product for local sales, either ‘original’ or with added oils. Market research was backed by PEST, SWOT and Porter’s Five Forces analysis to address competitive threats.
Brogan Devlin, SRUC Ayr
The Happy Panda Company farm diversification aims to grow 1ha of bamboo on a free draining sandy loam farm in suitably mild south-west Scotland to produce eco-friendly locally-sourced drinking straws, pens and garden canes. An existing building would process yields of almost 3t/ha of 10-14mm canes by year three. Market research showed good promotion would be needed.
Chloe Michie, SRUC Aberdeen
Switching a mixed organic farm near Inverurie from a suckler herd and fat lamb system to producing 160 six-month in-calf organic breeding heifers would improve profits and work/life balance. Using EBVs to select bulls for easy calving and condition monitoring throughout pregnancy would be crucial. SWOT analysis, market research, sensitivity and other options were considered.
Oliver Pirie, SRUC Aberdeen
Two options were considered to help service debt, lift profits and reduce labour demands on a mixed organic farm. Solar panels to generate saleable renewable energy looked attractive, but faced planning hurdles. Financial scrutiny, with sensitivity analysis, showed a sheep enterprise which rents summer grazing should be replaced with an expanded area of organic feed barley.
Frances Thomas, Harper Adams University
A diversification plan for a farm in the Brecon Beacons National Park used market research to focus upon a green couples-only staycation plan, with two bespoke off-grid geodomes providing an eco-friendly back-to-nature. ‘Off the Beacon Track’ includes a wood-fired hot-tub and electric buggy for £125 per night, with 65% peak season occupancy, and sensitivity analysis to show viability.